Blog

How to Plan Out Your Social Media Strategy

This is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy?

I often change my social media strategy. It depends on what is working for my audience, how it’s received and what the engagement is like on my page, in my group and on my Instagram page. Then if necessary I’ll make changes to it.

I wanted to give you a brief overview today of how to plan it out, analyse it and then make changes so you can move forward with your social media strategy.

The number one tool I use for my content is Airtable. Airtable is a website that has a fantastic planning out structure in which you can plan out all your posts. It has a monthly view which is a great way to get organised and view what you have planned for the month.

With Airtable you can have different calender views for all your social media accounts. Maybe you might prefer to see your Facebook content at a weekly view and then Instagram at a monthly view. The great thing is that you can choose how you would like to view content and what works best for yourself.

Once you have chosen what type of calendar view you wish to use you can then add the type of post it is. These may include engagement posts, sales posts and even storytelling. Then, plan your content out throughout the month. If you’re a bit stuck at this point I can provide you with a content calendar which should give you ideas on all the different type of content that you can post. You can go back into the content depending on what type of post you are going to do.

When it comes to social media strategy it comes down to the type of post you are going to write and how often you are going to post it.

If you only take one piece of information away from this blog please make sure it is the above paragraph. You need to work out what type of posts resonate with your audience. You’ll be able to work this out from the engagement you receive from your posts and you can also ask your audience what type of content they would like to see more of as we

In your posts link back to any relevant blogs and articles that will be helpful for your audience. Cross-posting is absolutely vital these days and it will give you a chance to increase your audience as well.

Airtable has a free and paid version. The free version has everything in it that I’m currently needing to use it for so I haven’t checked out the paid version yet.

I hope this blog has been helpful to you. Plan out your social media content by the type of posts, plan it out visually and then add in the content after that. If I realise that I’ve missed posting on some days, I’ll go through the types of posts that I’ve already written and then I can fill in the types that I’ve missed out.

The types of posts are the most important thing to your social media strategy and you need to have a good mixture, don’t just stick to one or two types. Give your audience variety.

You can download the template I use here. It has calendar views, blog copy, hashtags, password etc. Everything is in one place which makes your life a lot easier.

If this seems overwhelming and you are ready to outsource then book a call with me now to discuss if working together would be a good fit.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

My Invoices Get Paid While I Sleep

BlogMy Invoices Get Paid While I Sleep I love waking up to contracts signed, invoices paid and clients onboarded with emails and forms completed. Honestly, the feeling you have made money literally while you sleep is so exhilarating.  No, I don’t have a virtual...

How Key is Facebook Really in 2020

BlogHow Key is Facebook Really in 2020 If you have followed me for a while or if you have just stumbled across this blog by accident, you should know, I am a huge fan of Facebook but I often get asked why, so I went on the hunt for up to dated statistics so that I...

How to Start a Facebook Group

BlogHow to Start a Facebook GroupIn this blog, I will take you through the “How to” start a Facebook group.  Facebook groups are an incredible lead generation tool that I use daily in my business and that of my clients. It allows you to create a place that your...

How to plan out your Social Media Strategy

BlogHow to Plan Out Your Social Media StrategyThis is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy? I often change my social media strategy. It depends on what is working for my...

How to use Facebook Messenger Bots to Grow Engagement and Increase Sales

BlogHow to use Facebook Messenger Bots to Grow Engagement and Increase SalesYou have probably heard about Facebook Messenger Bots, but chances are if you are doing your research, you have no idea what they are or how to get them working for your business. Facebook...

5 Ways you can Monetise your Facebook Group

Blog5 Ways you can Monetise your Facebook GroupDo you have a Facebook group that has been going great, tons of engagement and people joining regularly but you are worried about how you can monetise the group? There are a number of ways that this can be done and this...

Must Know Predictions for Facebook in 2019

BlogMust Know Predictions for Facebook in 2019It can be challenging to keep up with the trends and what is predicted to occur in the future. So I wanted to have some fun and make some educated guesses into what could be happening in the future of Facebook and...

5 Marketing Lessons from Fyre Festival

Blog5 Marketing Lessons from Fyre FestivalIf you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the...

5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.

Blog5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.You want growth in your business this year, you want to see your Social Media numbers going up but not just that, you want to see clients coming to you through your social media channels....

Get clients to knock at your door…

BlogGet clients to knock at your door...The ultimate goal within a business is to really know your target market. It is to really understand their pain points and be able to show them you understand them and that you have the solution to their needs. Step 1. The key...

How to Attract Your Soul Clients Without Ads

You have Successfully Subscribed!

11 Steps to Growing Your Facebook Group

You have a Facebook group but are struggling to grow it, I feel your pain. My group and email list grow daily. Here are my top tips.

You have Successfully Subscribed!

Join the Waitlist

You will get EXCLUSIVE access to special offers and promotions before the program launches for enrollment 

Don't miss out on early release and special offer pricing...

You have Successfully Subscribed!