Blog

5 Marketing Lessons from Fyre Festival

If you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the subject of two documentaries.

Why am I telling you about the event? Because the event is the stuff of marketing legends. With the right influencers, this event was able to get millions of dollars of investment from all over the world to put on an event that was never going to happen! It sold out as soon as tickets went on sale with people from all over the world wanting to be part of this festival.

So what was it about the marketing process and strategy that made it such a big success, and how can you replicate this in your business?

The one thing that Fyre Festival did incredibly well was to create a buzz! Granted, they had a big budget that they spent on influencers but you don’t need to do the same to create the same buzz for your business.

  1. Invite people to join you that have a significant following. This could be offering a freebie if you have the budget or giving a discounted rate. Then ask them to share their experience online – be that in blog posts, instagram posts, reviews on your social media.
  2. Encourage everyone (no matter their following or fame) to share their experience of your product or service! This is something you do not see often enough. If someone has purchased your product or service and have had a fantastic experience, then ask them to tell everyone about it. It can be a Facebook message, an email or even a phone call, however, it is you communicate with your customers. Ask them to share their experience with others.
  3. Create a hashtag and ask people to use it! If you have a retreat or event, create sections of your space that are instagrammable – display a sign with your hashtag and ask people to share their posts using it. If it is a service that you offer, ask people to share a post – it can be an image or a video – of how your service made them feel! If you are selling a yoga course, ask your students to share a photo of how they feel after they have been to your class. It could be a rainbow, sunflower, blue skies, kids laughing… whatever it is that represents how they feel after your class. Having a hashtag collates these experiences in one place for prospective clients to find.
  4. Create video content that wows and inspires others. It doesn’t have to be a million-dollar campaign. In fact, Shutterstock just released a video in which they recreated the Fyre Festival promo video, using only stock videos – costing them less than $5000. Check out the very clever marketing by them in the video below.
  5. Be illusive. Marketing is a little bit like dating – you do not want to give it all away on the first date. In the case of Fyre Festival, they didn’t have anything else to share BUT that worked in their favour as it kept people guessing, it kept people wondering. You want to give them enough so that they want more. Fyre Festival had limited photos as they did only one shoot but they just kept repurposing it with pretty graphics and stunning designs.

If you are struggling to grow your business and need some ideas of the next steps or just want someone to take it off your hands and do it for you, then let’s chat. Book a Discovery Call with me now and we can discuss your goals, what working together could look like, and how we can take your business to the next level.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

How to Start a Facebook Group

BlogHow to Start a Facebook GroupIn this blog, I will take you through the “How to” start a Facebook group.  Facebook groups are an incredible lead generation tool that I use daily in my business and that of my clients. It allows you to create a place that your...

How to plan out your Social Media Strategy

BlogHow to Plan Out Your Social Media StrategyThis is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy? I often change my social media strategy. It depends on what is working for my...

How to use Facebook Messenger Bots to Grow Engagement and Increase Sales

BlogHow to use Facebook Messenger Bots to Grow Engagement and Increase SalesYou have probably heard about Facebook Messenger Bots, but chances are if you are doing your research, you have no idea what they are or how to get them working for your business. Facebook...

5 Ways you can Monetise your Facebook Group

Blog5 Ways you can Monetise your Facebook GroupDo you have a Facebook group that has been going great, tons of engagement and people joining regularly but you are worried about how you can monetise the group? There are a number of ways that this can be done and this...

Must Know Predictions for Facebook in 2019

BlogMust Know Predictions for Facebook in 2019It can be challenging to keep up with the trends and what is predicted to occur in the future. So I wanted to have some fun and make some educated guesses into what could be happening in the future of Facebook and...

5 Marketing Lessons from Fyre Festival

Blog5 Marketing Lessons from Fyre FestivalIf you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the...

5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.

Blog5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.You want growth in your business this year, you want to see your Social Media numbers going up but not just that, you want to see clients coming to you through your social media channels....

How Beans on Toast will Generate Engagement on Facebook

BlogHow Beans on Toast will Generate Engagement on FacebookIncreasing your engagement on Facebook is so important to growing your brand awareness, your following and ultimately your sales. So what is beans on toast and how can it help you grow your business? Facebook...

Can I still grow my Facebook page organically?

BlogCan I Still Grow my Facebook Page Organically?The short answer is yes, however, expect it to be slow. It is certainly easier if you already have a large following as Facebook pushes your page out to more people in the "recommended to follow." There are some key...

Why Engagement is so Important on Instagram Now.

BlogWhy Engagement is so Important on Instagram Now.Instagram can be a tough cookie to crack and I am going to be honest here and say I am still working on growing my following and my engagement but I am getting there. I recently posted a stat on Instagram that went...

How to Attract Your Soul Clients Without Ads

You have Successfully Subscribed!

11 Steps to Growing Your Facebook Group

You have a Facebook group but are struggling to grow it, I feel your pain. My group and email list grow daily. Here are my top tips.

You have Successfully Subscribed!

Join the Waitlist

You will get EXCLUSIVE access to special offers and promotions before the program launches for enrollment 

Don't miss out on early release and special offer pricing...

You have Successfully Subscribed!