It is important to understand the ROI with Facebook adverts so that you can optimise your campaigns better. We understand that sometimes it feels like you are throwing money up in the air and hoping that it sticks somewhere.
There are a few things that you can do to make sure that you can optimise for a great ROI with Facebook adverts. The first thing is to make sure that you have the tracking pixel installed on your website. Make sure that you can follow someone throughout the journey from Facebook to the completion of a sale or action.
Another way to ensure you can track conversions is to use a UTM code in your adverts. Put simply; this is a unique URL that allows you to see where visitors have come from on your website. Google have a service that will allow you to create a free UTM code.
Ensure you know what a good Cost Per Acquisition (CPA) is for you. That way you know if a campaign is worth it for your business and it’s bringing in sales. For example; it is important to know that if your product has a profit margin of £100 then you can afford a higher CPA. Where as if you have a product with a profit margin of just £10 then you have less to play with.
What is a CPA?
A CPA is the cost to get someone to take action on your website and make a purchase. You may have had many clicks on your adverts before someone takes action and actually purchases your product. It is good to understand the difference and how it will affect your campaign.
To calculate your ROI with Facebook adverts you need to work out how much revenue was generated from that campaign. You should be able to see this in Facebook ads manager and also in Google Analytics if you have set up the UTM codes correctly. Once you have the revenue divide that by the cost spent on Facebook adverts to give you the ROI.
So now you understand how to get the ROI with Facebook adverts it is important to test, learn and develop your adverts so that you can get the best possible ROI with Facebook adverts. If you would like to speak to someone about adverts and how we can help you set them up then drop us an email.